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Join Google Webmaster Tools & Analytics.



Google carries the most traffic of all search engines - more than 60%. As long as Google is the dominant power in search, understanding how the site is viewed from their perspective is important to successs. Join Google Webmaster tools and "verify the site". Among other functions this provides visibility to how frequently the site is crawled. It provides a view of your site from Google's eyes. Once the page is indexed (which happens quite quickly) it will provide a list of the keywords pulled from your site. Additionally, it provides a view of the sites who are linking to your site (inbound links) which are extremely important.

Posts and content that are not relative to targeted keywords can be "removed" from the content which AdSense reads by adding the HTML Code (link to retrieve in TXT form):



If you noticed that you have a section of your post causing improper ads to be served, there are several tools at this link to correct the situation.

Google Analytics is also a must have. It is the single best tool on the web for observing the amount of traffic and the source of that traffic. Not only your visitors, but their geographic locations, the pages they were directed to, the source of the traffic, etc. If there is a site that is providing good organic traffic, consider advertising with them. Reward the sites that are helping you build online traffic with your advertising dollars.

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Site Submission - Submit to Hundreds of Search Engines, Directories, and Blog Sites at One Time


WebCEO submitted the site www.pasteurizers.info to hundreds of sites that can bring referring traffic at one time. Create an alternate e-mail (such as Submittals@Pasteurizers.Info) for the task. This process took 2-3 hours to receive the e-mail from the engines that says "click here to confirm", etc. etc. Other engines will not accept an automated reciept, but can be connected to through the WebCEO interface. I went through the list one by one to submit the blog to all of them. For best results, make a separate e-mail SEO@Website.Com.

As the receiving companies will have your address and information on file, the address you give is a tool they will use to attempt to generate their own traffic, now that you have identified yourself as a Webmaster.






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Building an Online Web Presence


A friend recommended using the free version of WebCEO for Keyword Discovery. A number of tools are available on keyword discovery (see later post). One of WebCEO's most indispensable SEO tools  is the automated submission tool. WebCEO is free SEO software.

The free version has enough functionality to submit your site to scores of search engines automatically, as well as blog forums, and directories, blog directories, shopping networks, press release and news sites, article directories, and blog communities. It has an excellent tracking function to log the engines, directories, and forums to which the site has been submitted, and provides the opportunity to submit (and track to where the site has been submitted) into paid tools of the same categories.

This is where you know there is a quantum change in your efforts from your site being something only you know about to being "worldwide on the web". Each of these deposits of the site, description, and keywords has the opportunity to bring traffic.

The screenshot above is an example - WebCEO gives data on the number of daily searches on any given keyword. This tells me there are abundantly more searches for the words "used pasteurizer" than any other related topic. The full version of WebCEO is an SEO Software Tool that is instrumental when running multiple sites.



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Getting A Custom Template for Blogger


The new blog will be powered by Blogger (which is Free), with a custom domain. The domain www.pasteurizers.info is hosted at 1&1.

To differentiate the blog it needs a custom template. The web is full of free templates for blogger. Ultimately,  a "3 column template" was decided on, as it allows for posts, ads on one side, and information on the other.

Click on the picture above to get the to the site from which I retrieved it. Of particular importance, the creator (Lawny) answers his e-mails. For a small fee the author is willing to help you with issues.

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Creating A Site Plan




Instead of just "hacking away" as in previous endeavors, this time I've decided to layout my plan far in advance. End goal = #1 Result for the key words: There must be a methodology applied.

  1. Target Keywords that generate the most traffic for the niche and use these words everywhere - in the URL, in blog post titles, content, in the names and alt text of pictures, and in the sites I link to and that link to my site.
  2. Use the words that an engine could associate with those words frequently.
  3. A link plan that goes to the places on the web where people would look for that information and brings them to my site.
  4. Persist, invent, and create, new ways to draw traffic to the site after it is "content rich"

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The New Blog



After moderate traffic and earnings results building a web site, and buying a website (wow- is that a story), and having spent all kinds of cash on internet related endeavors, I realized that most of the approaches were focused on "what I could get financially" not "what I could give". This is the fundamental change in my approach - in my new approach I plan to focus on offering value, and let whatever happens happen. I can assert to you now that the stories on the web of making millions and doing nothing are just not real. Within 2 weeks of adopting this strategy - I began to see a modest amount of AdSense Revenue - enough to cover my monthly server costs and domain name renewals.

I plan to offer value to my company by promoting our view point this through a blog site, where technical and commercial topics related to food and beverage processing will be discussed. I plan to grow myself and my own knowledge by doing the research where required to cover the topics, and help people worldwide to answer questions on (what can be) difficult technical topics in an extreme niche market - pasteurization.

I intend to look for a number of authors with conflicting point of views. Perhaps one day the site can sell some advertising. Point is, this time I am putting others first.

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Welcome to My Web Journey - Engineering the Road to Internet Value



Scott Steiger is an engineer, product line manager, and business unit manager who has built, managed, and runs worldwide advertising campaigns on Google, Yahoo, and Bing, and performed Search Engine Optimization for his employer. He has developed several of his own sites. He has seen the SEO and Online Advertising world from both sides and desires to bring value to both advertisers and publishers through the information offered on this site.
Many sites (like my first few) in the past were focused on making money, a process which was not fully planned and has resulted in 100's of hours of investment, little value to users or advertisers, moderate traffic and minimal earnings.
The goals for my sites are now:
  • To be the most active and useful site on the targeted keyword topics with a worldwide reach, with a true value offering worthy of subscribership
  • Journal and Teach the 'math' behind website and blog development. Blogs need to be engineered for 'reach' and for earnings.
  • To promote my and my companies point of view on topics where perception and reality have not been unified, by demonstrating hard data
  • Demonstrate how to generate natural and organic internet website traffic.
  • Financially - cover hard costs - provide value to others - and trust that the time spent will reap rewards.
By April of 2007 I had spent nearly $2,000 and hundreds of hours on site and blog development with little return on investment.  Although money well spent on 'internet education' I expect to grow myself by sharing my experiences with all of you. The intention of this blog is help my followers avoid many of the potential pitfalls I have taken, use their time wisely, and create an online revenue stream in proportion with your needs and expectations for ROI on your time and investment.


Special thanks to Chris Westmeyer, who remains my "coach" for everything SEO. Visit his site at www.TrafficFlowSEO.Com

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