After moderate traffic and earnings results building a web site, and buying a website (wow- is that a story), and having spent all kinds of cash on internet related endeavors, I realized that most of the approaches were focused on "what I could get financially" not "what I could give". This is the fundamental change in my approach - in my new approach I plan to focus on offering value, and let whatever happens happen. I can assert to you now that the stories on the web of making millions and doing nothing are just not real. Within 2 weeks of adopting this strategy - I began to see a modest amount of AdSense Revenue - enough to cover my monthly server costs and domain name renewals.

I plan to offer value to my company by promoting our view point this through a blog site, where technical and commercial topics related to food and beverage processing will be discussed. I plan to grow myself and my own knowledge by doing the research where required to cover the topics, and help people worldwide to answer questions on (what can be) difficult technical topics in an extreme niche market - pasteurization.

I intend to look for a number of authors with conflicting point of views. Perhaps one day the site can sell some advertising. Point is, this time I am putting others first.