Scott Steiger is an engineer, product line manager, and business unit manager who has built, managed, and runs worldwide advertising campaigns on Google, Yahoo, and Bing, and performed Search Engine Optimization for his employer. He has developed several of his own sites. He has seen the SEO and Online Advertising world from both sides and desires to bring value to both advertisers and publishers through the information offered on this site.
Many sites (like my first few) in the past were focused on making money, a process which was not fully planned and has resulted in 100's of hours of investment, little value to users or advertisers, moderate traffic and minimal earnings.
The goals for my sites are now:
  • To be the most active and useful site on the targeted keyword topics with a worldwide reach, with a true value offering worthy of subscribership
  • Journal and Teach the 'math' behind website and blog development. Blogs need to be engineered for 'reach' and for earnings.
  • To promote my and my companies point of view on topics where perception and reality have not been unified, by demonstrating hard data
  • Demonstrate how to generate natural and organic internet website traffic.
  • Financially - cover hard costs - provide value to others - and trust that the time spent will reap rewards.
By April of 2007 I had spent nearly $2,000 and hundreds of hours on site and blog development with little return on investment.  Although money well spent on 'internet education' I expect to grow myself by sharing my experiences with all of you. The intention of this blog is help my followers avoid many of the potential pitfalls I have taken, use their time wisely, and create an online revenue stream in proportion with your needs and expectations for ROI on your time and investment.

Special thanks to Chris Westmeyer, who remains my "coach" for everything SEO. Visit his site at www.TrafficFlowSEO.Com

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