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Adsense, Kontera, and Adbrite - Ad Revenue

In Blogger Adsense allows only 3 ad blocks per page. There is plenty of available advertising space which could be a revenue generator. As such, Adbrite was added to the blog site to maximize the revenue of online traffic. Adbrite is working find and it has grown a few pennys, but  the ads are not relevant. The site looks a bit awkward at best with the Technical content, Technical / Industrial Google ads, and AdBrite - which is serving up an ad for a kids video game as well as a horror movie.

Adbrite may get the boot. Before unplugging we'll test drive another ad company called Kontera, but we'll test it on this site. By far, Adsense has proven its worth. Several non relevant ads were on the site, each removed one by one using the Adsense competitive ad filter.

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Online Traffic in a Niche Site is not Enough

The Google AdSense Revenue from the first Adsense blog is not a windfall at under $20 in several months, but clearly shows the potential. On average - the blog is making $.07 cents per click, and has a 2% click through rate. This means to achieve the AdSense Revenue goal of $100/ month, that site would need:

  • 1,428 clicks per month, and a montly online traffic amount of 71,500 visitors, this is more than the online traffic most keyword discovery resources report as available for the sites niche.
  • A group of advertisers who are willing to pay $5-$10/month for advertising. This is only good for them if the site provides high quality connections.
  • Unique affiliate programs that sell products my users would be interested in (which I have not yet found)
  • Begin a forum for used equipment sales focused on pasteurizers, and ask for a commission if the products sell.
The forward action plan to produce the $100/month will be:
  1. Adbrite is not providing relevant industrial content for the site. Find a tool which can do that.
  2. Find a way to increase the Adsense ads on the page, and the AdSense Revenue.
  3. Start the forum with an 'easy' user interface that will let anyone sell their equipment online.
The niche blog will (at best) generate internet traffic of 100 visitors per day. As that is the online traffic available the site will limited in what it can accomplish in AdSense Revenue. To increase revenue, the site would perhaps need an e-book, sell used equipment, an affiliate programs etc, to increase the blogs income. Meanwhile, we plan to spend our windfall.

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Building Internet Traffic in a Niche Site


Keyword Research has determined the following:
  • Pasteurizers are definitely a niche site and max out at approximately 20 searches per day for that particular word
  • Information on Louis Pasteur himself blows away any of that at 450 searches per day. Is there any value in having a page on him that sells / advertises something educational? Would be interesting to have demographic information on these searches.
  • The existing blog is doing well against these stats (seeing approximately 50% of the traffic for pasteurizers in a day) but it will difficult to hit the income goals with such a small amount of traffic.
Tools are available to get more information on what the sites visitors are / were looking for. The data is from the start of the site (about 4/1/09 until today 8/10/09). The keywords above would be biased however. The site is currently optimized for "tunnel vs. flash" and it was intended that would be strategy - to start there and work the way on other rankings. Ok, More work to do:
  1. An excellent "plug-in" / app that will let me ask visitors on departure what they were looking for and if they found it or is www.4qsurvey.com . This is a free tool that will provide feedback on customer service.
  2. At least one post will target the keyword "used pasteurizers". This will test the theory if the traffic exists.
  3. We will work toward getting the site ready for going "live" with an e-mail campaign. The site needs to be fully developed and content rich before sending out a mass mailing. As the contact list for a mass mailing is often a "one time shot" (or at least once a year) the goal of the e-mail campaign is subscribers. Regular visitors.
In brief, our strategy will be to target our blog posts to the traffic based on keyword analysis.

Backlinks as of today:51

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