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Pay Per Click Keywords - getting them right.

Based on the prior articles, our webmaster has now determined her goals:

  • She plans to run an Adsense Blog 
  • She will need to get web site traffic of 313 Visitors per day, and accomplish a 4% click through rate with Blogger Adsense
  • Her plan involves an agressive goal to (earn from Adsense) $8 / click in to reach her Google Adsense Revenue goal of $3,000 per month.

She has also done keyword discovery and concluded that her niche is too competitive for her to reasonably expect organic search engine placement. Her plan will be to get web site traffic outside of organic search engine optimization.

In her keyword discovery she constructed a list of nearly 1,500 Adwords keywords and their Adsense Value.All of this work has been covered in prior posts.
  • She will have a keyword optimization strategy for the meta title, meta description, and meta keywords on the site. All of these will be 'keyword rich' with a focus on 1 keyword. She is doing this as her long term goal does involve her getting some organic search, but it is too competitive for her to expect that out of the gate. Surrounding the site with her 1 keyword will be the main focus of the site.
  • She will ensure that every blog post is rich with keywords linked with Adsense revenues that are in the range of $8 / click, and avoid keywords which may not perform at that level. 
  • She also is depending upon her skills to write high quality relevant articles that will bring her a loyal blog following.
She has selected a group of core keywords she will draw from in each of her blog posts:
  • google search engine optomization
  • natural search engine optimization
  • search engine internet marketing optimization
  • search engine marketing
  • website optimization
  • organic search engine optimization
  • search engine optimization
  • search engine optimization strategies
  • effective search engine optimization
  • search engine optimization strategies
  • get web site traffic
  • search engine optimization tips
  • get traffic web
  • get site traffic
  • internet marketing search engine placement
As each blog post requires a slightly different topic. She will use the 'core list' of Adwords keywords where she can. When the topic of the post is an auxiliary theme, she will reference the keyword data table she has built and create a second 'keyword rich' list with the intention that Google will continue serving Adsense ads which are in the ballpark of her goal $8.  She will avoid the use of keywords that are associated with the low ad values, as she is now also aware of what those are.

As her blog already exists, she will need to:
  1. Decide on the 1 keyword that will be the dominant keyword for her site
  2. Overhaul her pre-existing blog posts with her keyword discoveries
  3. Install a site map such that any assocatiated pages that are not optomized are not indexed
  4. Change her sites Meta Name, Meta Description, and Meta Keywords to surround her main topic
  5. She will use WEB CEO as her search engine submission software to put the new information out to roughly 100 search engines, directories, and blog directories
  6. She will assign labels to each of her blog posts that surround her keywords
  7. She will assign ALT Text tags to each of her images that can help bring visitors to the site through image searches.

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Setting Google Adsense Revenue Goals


Everything starts with a goal and a plan on how to reach it. You must have a plan to get web site traffic, and not just hope you make money, but make the plan to Earn from Adsense the income goal you desire.

Above is a simple 'traffic / revenue' plan. The webmaster desires to produce $3,000 / month of income. As such, she follows the simple formula of Earnings = Traffic x Click Through Rate x Revenue Per Ad.

Most sites see a click through rate of 2%, but that number will increase or decrease with the "Relevance" (ability provide solutions to users for the topic they seek). The more relevant the internet ads on a site are to the sites content, the higher the click through rate. Keywords and site content generate the ad content, and that ad content needs to be making Google want to serve ads on your site which create the highest Google Adsense Revenue.

The Webmaster that developed this plan is creating strategy (based on revenue of $3,000 / month) which simply states that
  1. Her site will be based on pay per click keywords which will serve ads with a revenue expectation of $8/ click or more - quite high! 
  2. The Adsense Revenue plan will optimize the site (see related articles)  to serve internet ads that correspond the 'earnings per click plan'.    
  3. She will target a click through rate of 4% (demands high relevance), and to accomplish that she will need to get web site traffic of 313 unique visitors to the site each day and ensure the ads she serves are highly relevant to her content. 
  4. She will track and deselect ads in the AdSense Interface which distract from relevance and (if possible) from her desired average of $8/click.
Bear this in mind - there are 175,000 new blogging sites that come online daily. How many of those have any plan? At most 1%. It is not enough to say "I want plenty of money". There must be a plan on how to produce AdSense Revenue. You may find that (after research) the sites main topic or keyword has approximately 20 searches per day, and the associated keywords in Adsense average 5 cents per click. Is this a topic that you want to put all your free time into? Likely not if you value your time and want to make $1000 / month.

To make money online, the webmaster needs to know a) the traffic is out there b) the ad revenue is there c) develop a plan to get there. In this case, the webmaster is optimizing her site for a topic that she knows 308 visitors is doable, and so is the earnings per click goal of $8 / click.  From here she can move forward and make a more specific plan on how to "get web site traffic", "get the click through rate", and "get Asense Pay" she desires.

Directory Submission Service
Directory Submission Service

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Keyword Discovery with AdWords Keywords


I've invested 100's of hours attempting to understand how to get the information on this site to you via organic search engine optimization. It has obviously worked, or you would not be reading this information right now. Keyword discovery is critical to your success. If you want to get web site traffic and AdSense Revenue this is a must read topic, and you must first find the right keyword tool to use.


There are a number of Keyword Discovery tools on the web. Stop and think about which tool to use. Which of these tools:
  1. Are Free? Unless your a pro, chances are your not paying $60 bucks a month for access.
  2. Has the biggest data base? You want a tool that has the most information contained in it.
  3. Can suggest other relevant terms that perhaps your not looking at?
  4. Can provide information on competition associated with that keyword?
  5. Can tell you what the value of relevant advertisement would be?
  6. Allows the user to export to an Excel File to manipulate the data? This allows for the maniplulation of the data, and the use of math formulas to find the most relevant traffic producting keywords with the least competition.
With dozens of tools available, one has to conclude that the core strategy should be doing keyword discovery with Google Keyword Research Tool. It would appear to be common sense: Google controls more than 60% of the total traffic on the web. As such, their database must be the most complete. They offer it for free, and provide information on the competition associated with any keyword, as well as what associated advertisement revenue would be.

The strategy is to get a high volume of organic web site traffic via a keyword strategy with low competition. While serving ads for a keywords that have a targeted AdSense revenue value.

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Calculate Traffic to your Site - Set Adsense Revenue Goal


Keyword Discovery is Critical. Data on search terms can be exported from Google AdWords Keyword Tool. The goal is to find the Adsense keywords with the most traffic and least competition to find the combination of traffic, clicks, and Pay Per Click keywords to accomplish. This requires an AdWords account. This gives visibility to keyword discovery from the advertisers perspective.
  1. Add the column on the external keyword tool that shows "Estimated Average CPC" you'll need this to see the high value key words for ad serving.
  2. Export data from Google to Excel
  3. Build Three Extra Columns utilizing the formulas outlined below
  4. Sort the final product in decreasing order based upon the "Success Potential".

* On Average most sites reach a 2% click through rate, thus the 0.02 factor in the formula.
** Estimated Earnings Per Click can be reached by averaging the bid values from AdWords Keywords to which your site will be targeted.

Examples from the analysis above (bearing in mind that all Search Engine Optimization topics are highly competitive. Bear in mind this has been done for this site, which is not the primary revenue stream:
  1. "Blogging" (not shown) - has 550,000 monthly searches. Competition  = 10, Relevance to the site (a judgment call on my part) = 2. Although there is mountains of traffic, this still only yields a Success Potential of 1. This makes logical sense, that I would not be able to garner much traffic from the keyword "blogging".
  2. "Get Traffic to Blogger" -  has 58 monthly searches, but 0 for competition (virtually none), and is highly relevant to this site. Relevance = 3. This says that (as there is no competition) if natural search engine  optimization were done for this site for that particular keyword, it could garner 100% of that traffic over time. With a 2% click through rate, this would get me (at a minimum) of 1 click per month. 

With the right ads serving off this site - one click (in the highly competitive SEO field) could produce anywhere from $5-$10 in revenue. As such, between option 1 and option 2, I would be best served to pick #2. To start - any site should be optimized for 1 Keyword. 

 The picture at right demonstrates the relationship between "Traffic" and "Competition" based on the amount of searches for any keyword for any new site. In this case the example is that there are 6,600 monthly searches for the AdWords Keyword "Get Traffic To Site". This shows the relationship outlined above in the "Traffic Expectation Formula", which can be programmed in excel as "(Total Monthly Searches)/(exp(1)^(competition) x Relevance/3". The excel manipulation is its own challenge, which I'm happy to help with via comments on the site.

With all of this said, our work on Keyword research is still not complete. From the list of keywords that have the highest success potential, we still need to go look at what sites are dominating those keywords. Load the SEO quake toolbar into Firefox. It will show you the PR, backlinks, Alexa ranks, etc, for every site that comes up in the SERP page. If the entire first page on Google and Bing are dominated by PR 7 sites with 250,000 backlinks, we likely need to keep moving down the list until keywords are located that will get you onto page 1.  Every blog post, alt tag on pictures, Meta description, and even URL's need to be pointed to those keywords. Remember - traffic attracts traffic. Our goal is to get a start "somewhere" with the end goal of organic search engine traffic, and work our way out from there.

Also, bear in mind, the "competition column" google provides is for "advertisers" who desire to serve ads for a given keyword. We are using it for another purpose - a general indicator of how many other sites with which we will need to compete. Keyword discovery is a time consuming, but necessary study required to make money from blogging or a standard web site.

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Optomizing this Site for Traffic - Starting Keyword Discovery

This site has a number of Search Engine Optimization tips to start a blog.  MyWebJourney.Com went nuts for a 5 day period after doing the WebCEO submission to worldwide search engines and blog directory's. Following that all traffic died. The site was launched without the detailed site plan.
At this point - this site is in dire need of direction. What started out as a personal Journal now has significant content. This site has had no keyword discovery, no regular traffic, no search engine optimization, and no subscribers. Here is what we know about keyword discovery; the site needs keywords which:
1. Get traffic to the web site
2. Have enough internet web traffic to produce a "volume" of visitors
2. Attract relavent high value AdSense ads that will yield income 
The objective is to optomize the site around keywords which are searched for often - hopefully a few thousand times a day - surrounding the words associated with this sites content:

  • Blog / Blogger / Blogging

  • Journaling steps to build a blog

  • Amateur blogging

  • Get Web Site Traffic

  • SEO (Search Engine Optimization)
The tools used to do the research are:

  • Google SKTools - this is an Adsense feature that reports on total traffic and competition. It may be necessary to have an AdWords account to get access. It allows the data (including competition and the average cost of ads for any keywords) to be exported to Excel.

  • Wordpot.Com - this is a free online rescource that reports on the number of searches for any keyword.

  • WebCEO - has its own keyword indicator

  • WordTracker.Com - another free tool that reports on the average number of searches per day for any given keyword.

  • Google Webmaster Tools - which gives a detailed breakdown on what this sites relavent keywords are.
 There is no 1 tool that gives which can state definitively what the total traffic on the web is for any word on any given day.

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