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Online Marketing Strategy Diagram



Click To Expand: Online Marketing Strategy

Every company should have an online marketing strategy in a diagram form such as shown above. Much of the organic search engine optomization strategies and tactics today are focused around sites that are retailing a product. Often what's required is an online marketing strategy which has an end goal of "online lead generation". In this case the goal is to create an internet traffic hub where your company site is simply "associated with" traffic buzzing around keywords which are highly relevant to the line of work.

Create a second site (or group of sites) highly relevant to your companies offering which create a traffic center. The online marketing strategy is often not to bring customers directly to the site but to create an experience which is a "web" funnel.

Working in such a way creates higher quality leads (as they are already filtered to ensure of their interest in the topic) and also creates multiple avenues on the Search Engine Results Page for visibility. Your online marketing strategy may be a custom tailored variation of the above. If you are leading the effort be sure to have a map (similar to the above) for your online marketing strategy.

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Adwords Cost - Site Adsense Optomization: Get Ad Placement and run a Profiable and Efficient Adwords or Bing PPC Campaign




Watch this video. There is no better tutorial in the world on a Google PPC campaign. It should be evident that the PPC Campaign will only work if the site and the campaign are optimized and aligned for the same keywords.  You can pay $100 for an ad and never have it show if the site and campaign are not tuned. Conversely, you can run at a fraction of the cost of your competition. 

On the topic of relevency, making your campaign work means that one website or page can’t be relative to 100 unrelated products.  The site gets watered down and becomes relevant to nothing. The web is littered with Ad campaigns right now which rarely show as the client landing page has no relevant content.

This is a flaw with the overall approach of putting all a number of unrelated products on one site. If your amazon.com that’s one thing, but for the mass of companies that have a specialized niche and a number of products which need to be independently targeted, a site architecture is required that allows each product line to be targeted. 

A strategy must be employed to accomplish this. One tactic is to use subpages or subdomains which create “mini-sites”. Those sites (subdomains) can align keyword between the site content, images, alt tags, achor text, headers, domins, blog content, and the PPC campaigns. One approach (if your products keywords are highly unrlelated) would be to have domain.Com as the main site and link to subdomains:

All of these could be fed from www.mywebjourney.com, and still achieve the same result. Each are highly focused path and can be pointed and tuned to keywords.Note that if there are relationships between the products and the keywords, subpages are a better alternative.

Downside to this approach is that if you have an existing site that has PR and is already optimized for keywords, your starting from scratch. It could take 12-14 months to build the traffic back. So consider carefully adopting existing sites or pages into your structure, as they already likely have some traffic and links on the internet. Don't just abandon them.

Until that structure is in place, running a PPC campaign is not going to net much. And unless your www.Domain.Com can be tuned to one tight group of keywords, is the better site architecture. Additionally, make every effort to be sure that a user "clicks through" the landing page. They should visually see something appealing and take action. This keeps the bounce rate low, which becomes a factor on the relevancy of the site.

If you’re curious how your site stacks up, and what keywords your site is “known for”, use Google Webmaster tools, or download a toolbar such as SeoQuake.

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