Click To Expand: Online Marketing Strategy

Every company should have an online marketing strategy in a diagram form such as shown above. Much of the organic search engine optomization strategies and tactics today are focused around sites that are retailing a product. Often what's required is an online marketing strategy which has an end goal of "online lead generation". In this case the goal is to create an internet traffic hub where your company site is simply "associated with" traffic buzzing around keywords which are highly relevant to the line of work.

Create a second site (or group of sites) highly relevant to your companies offering which create a traffic center. The online marketing strategy is often not to bring customers directly to the site but to create an experience which is a "web" funnel.

Working in such a way creates higher quality leads (as they are already filtered to ensure of their interest in the topic) and also creates multiple avenues on the Search Engine Results Page for visibility. Your online marketing strategy may be a custom tailored variation of the above. If you are leading the effort be sure to have a map (similar to the above) for your online marketing strategy.

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